Tuesday 7 December 2010
Regional Identity
The North Stereotypes- flap cap wearing
- pigeon racers
- friendly but 'bloody minoled'
- stubborn and argumentative
- whippet owning
- menial manual (hard) jobs
- little education
- sexist
- thick accent
- bitter drinkers
- not pot
- miserable weather
- cobbled streets
- west country-scrumpy-addled yokels
- their inbred
- stupid and happy
- livestock bothering
- farm hand yokel
- lord of the manor
- hunting toff
- slow pace of life
- have animals
- landrover
- tractor
Friday 3 December 2010
Distribution
WHAT IS FILM DISTRIBUTION?
>Describes everything in between production & exhibition.
>Distribution involves all of the deals done to get films shown and promoted
>Promotion involves : Paid for 'above the line' (which will be funded as part of the project e.g. trailers, posters, billboards and various spin offs.)
>Also includes mechandising 'below the line' publicity (which is not paid for but generates mutal interest e.g. interviews.)
Tony Angellotti:
-The audience has the greatest power
-If the audience like a particular superstar, then Hollywood is forced to use the superstar
Toby Miller
-Hollywood anticipates tastes & forms them
-Distribution & promotion is key to success
IS IT ALL FAIR...?
Do distributions treat all films equally & ensure fair play in getting films to the publics attention.
Consider...
*The big companies who control much of the industry control distribution of their own products and of other (e.g. 20th Century Fox & Avater).
*Films are loaned out to cinemas for a finite period & release deals are done that secure access to a certain number of screens at a time. But in the UK film market, an increase in the quantity of screens showing films HAS NOT led to an increase in the number of films shown.
5 Major distributors dominate the UK film industry
1) United International Pictures (Universal is a part of this company)
2) Warner Brothers
3) Buena Vista
4) Twentieth Century Fox
5) Sony
KEY POINTS
*9/10 films seen in the UK are viewed as a result of these distributors
*In most cases these distributors are directly linked to Hollywood production companies who make the films AND exhibitors who prioritise Hollywood films over others for profit
*Usually Blockbuster films we are familiar which are distributed via 'blanket release' so even if a small UK independant company manages to get its product into cinemas, it is usually competiting for attention with one or more films that take on the status of an event
*One of the outcomes of the above distribution arrangement is that half of the films released in Britain do not reach the whole country.
Problems Smaller Companies Face
*Every film shown in cinema needs a seperate 'print' projected on a reel.
*Major companies can afford to produce a lot more than small companies. This is because the money they will make in box office returns.
Does Marketing A Film Really Matter?
*Pirates of the caribbean recieved many bad reviews however it still made over £50 million in the UK box office & 1.5 million copies of the DVD were purchased in the 10 days after release.
The Dark Knight
*In terms of viral promotion it broke records.
*Cost £185,000,000 to make.
*Shown on 4336 screens.
*This is England (film4) shown on 62 screens.
Piracy Problems
*Piracy is a major concern. With Hollywood investigators claiming a 10% increase each year in revenue lost to illegal distribution.
Main Problems
*UK high degree of DVD piracy.
*The UK film councils recommendations include responding to internet distribution opportunites.
Digital Distribution Advantages
*Promises to transform the film industry more than any previous technological change since sound.
*Once is becomes a norm to download a film via broadband, the potential for a new form you no longer need multiple prints. You can also bypass the cinemas (although the big screen offers a serperate experience that is likely to remain attractive)
*Control and Security.
RELEASE OF A FILM
Marketability
>Describes everything in between production & exhibition.
>Distribution involves all of the deals done to get films shown and promoted
>Promotion involves : Paid for 'above the line' (which will be funded as part of the project e.g. trailers, posters, billboards and various spin offs.)
>Also includes mechandising 'below the line' publicity (which is not paid for but generates mutal interest e.g. interviews.)
Tony Angellotti:
-The audience has the greatest power
-If the audience like a particular superstar, then Hollywood is forced to use the superstar
Toby Miller
-Hollywood anticipates tastes & forms them
-Distribution & promotion is key to success
IS IT ALL FAIR...?
Do distributions treat all films equally & ensure fair play in getting films to the publics attention.
Consider...
*The big companies who control much of the industry control distribution of their own products and of other (e.g. 20th Century Fox & Avater).
*Films are loaned out to cinemas for a finite period & release deals are done that secure access to a certain number of screens at a time. But in the UK film market, an increase in the quantity of screens showing films HAS NOT led to an increase in the number of films shown.
5 Major distributors dominate the UK film industry
1) United International Pictures (Universal is a part of this company)
2) Warner Brothers
3) Buena Vista
4) Twentieth Century Fox
5) Sony
KEY POINTS
*9/10 films seen in the UK are viewed as a result of these distributors
*In most cases these distributors are directly linked to Hollywood production companies who make the films AND exhibitors who prioritise Hollywood films over others for profit
*Usually Blockbuster films we are familiar which are distributed via 'blanket release' so even if a small UK independant company manages to get its product into cinemas, it is usually competiting for attention with one or more films that take on the status of an event
*One of the outcomes of the above distribution arrangement is that half of the films released in Britain do not reach the whole country.
Problems Smaller Companies Face
*Every film shown in cinema needs a seperate 'print' projected on a reel.
*Major companies can afford to produce a lot more than small companies. This is because the money they will make in box office returns.
Does Marketing A Film Really Matter?
*Pirates of the caribbean recieved many bad reviews however it still made over £50 million in the UK box office & 1.5 million copies of the DVD were purchased in the 10 days after release.
The Dark Knight
*In terms of viral promotion it broke records.
*Cost £185,000,000 to make.
*Shown on 4336 screens.
*This is England (film4) shown on 62 screens.
Piracy Problems
*Piracy is a major concern. With Hollywood investigators claiming a 10% increase each year in revenue lost to illegal distribution.
Main Problems
*UK high degree of DVD piracy.
*The UK film councils recommendations include responding to internet distribution opportunites.
Digital Distribution Advantages
*Promises to transform the film industry more than any previous technological change since sound.
*Once is becomes a norm to download a film via broadband, the potential for a new form you no longer need multiple prints. You can also bypass the cinemas (although the big screen offers a serperate experience that is likely to remain attractive)
*Control and Security.
RELEASE OF A FILM
Marketability
- Identify target audience and the best way to approach them (devicing a strategy).
- Decide who best to link with (radio,tv,online etc).
- Got to decide best way you can reach your target audience using the correct marketing method.
- Genre, age, group, director.
- Are the audience media consumers - know the directors and are aware of them.
- If 45 + it takes a week for them to decide what to see, teens are more spontaneous.
- Where people will view the film ( which cinema ).
- They track whose going and what decisions they make.
- Advertising (expensive) - magazines, newspapers, internet.
- Press (free) - stories about films in newspapers.
- Out door advertising, buses, bill boards.
- Screening programs (free screening) - Word of mouth (live blog fees) - CRUCIAL
- Competition
Thursday 2 December 2010
Film4
TV Production
*A channel linked with channel 4
*On freeview
*Adverts with the film
*Tend to show older films (1-2 years old)
*Theres another area -Virgin Active, Sky movies (Show more recent films but you have to PAY), Cinema (pay)
*Themed weeks
*Successful production company
*Quite powerful financely
*Big
Film 4 Info
*Established -1st November 1998
*Film4's channel 4 budget - £15 million
*Tessa Ross (woman) is the controller of film4 & channel 4's drama
*MIKE LEIGH = A Director
*British Production Company -finances British films
*1982-1998 it was known as Channel 4 Film
*Part of channel 4's remit was to experiment and innovate and cate for audiences not addressed by other channels.
*They fund around 20 films per year
*A number of films are by first time feature screenwriters or directors
*They look for distinctive films which will make their mark in a competetive cinema market
*Television premieres on filmfou channel
DAVID ROSE, commissioning editor quotes "a preference for contempory & social political topics."
5 new features from Film4
-Submarine
-Four Lions
-End of the Year
-Nowhere Boy
-Let me in
*Partnered with filmflex
*The IPTV joint venture between Sony & Disney, to launch a new online video on-demand service for film4 which will be called Film4OD
--It will supply a selection of films to rent online - (some avaliable on the same day as DVD release)
--500 films available at launch
--Avaliable to rent from between 50p to £3.99
*A channel linked with channel 4
*On freeview
*Adverts with the film
*Tend to show older films (1-2 years old)
*Theres another area -Virgin Active, Sky movies (Show more recent films but you have to PAY), Cinema (pay)
*Themed weeks
*Successful production company
*Quite powerful financely
*Big
Film 4 Info
*Established -1st November 1998
*Film4's channel 4 budget - £15 million
*Tessa Ross (woman) is the controller of film4 & channel 4's drama
*MIKE LEIGH = A Director
*British Production Company -finances British films
*1982-1998 it was known as Channel 4 Film
*Part of channel 4's remit was to experiment and innovate and cate for audiences not addressed by other channels.
*They fund around 20 films per year
*A number of films are by first time feature screenwriters or directors
*They look for distinctive films which will make their mark in a competetive cinema market
*Television premieres on filmfou channel
DAVID ROSE, commissioning editor quotes "a preference for contempory & social political topics."
5 new features from Film4
-Submarine
-Four Lions
-End of the Year
-Nowhere Boy
-Let me in
*Partnered with filmflex
*The IPTV joint venture between Sony & Disney, to launch a new online video on-demand service for film4 which will be called Film4OD
--It will supply a selection of films to rent online - (some avaliable on the same day as DVD release)
--500 films available at launch
--Avaliable to rent from between 50p to £3.99
Working Title
The Company
*Co-chair persons of WORKING TITLE are Tim Bevan & Eric Fellner
*Bevan founded Working Title in 1984
*BBC NEWS STORY QUOTES (2004) "They have been listed as the most powerful figures in the British Industry"
The Secret of Success
"The working title philosophy has always been to make films for an audience - by that i mean play in a multiplex. We totally believe in this because we know it is the only hope we have of sustaining the UK film industry" -Lucy Guard and Natasha Whaston*Not riche audience - selective
About Working Title
-Made more than 85 films that have grossed over $4 billion worldwide
-6 acadamy awards, 26 BAFTA awards, 4 oscars and prestigious prizes at the games and Berlin International.
-Impressive catalogue of films from a wide range of genres -Notting Hill, Bean, Billy Elliot, Bridget Jones, Nanny Mcphee
-UNDER ACHIEVERS -Wimbledon, ThunderBirds, Captain Corellism
-Blockbusters, Comedies, Punchy Period films, Political dramas, Literacy adaptions, quirky family fare.
-Work with FRESH TALENT such as:
Directors Joe Wright (Pride & Prejudice), Stephen Daldry (Billy Elliot).
-In addition to which is has launched WORKING TITLE 2, a subsidiary for low budget films with an 'independant' films.
Why Link With Universal?
*Being bought by Polygram, which itself, was taken over by UNIVERSAL in 1999 - has been "Liberating" says Bevan."We were now part of a big structure, so we spent much less time on finding the money and much more on developing decent scripts."
*Universal pictures owns 67% stake in the company. Many of its recent films are co-productions with Studio Canal.
*The remaining shares are owned by the company's founders - BBC films and private investors.
*Universal's involvement will vary widely from project to project.
*BEVAN GIVES TWO CONTRASTING EXAMPLES :
-Pride & Prejudice staring Keira Knightley with a budget over $20m.
-The interpreter $80m
Other Info
*They are CLEVER and TACTICAL about film projects
*In 2004 you know that the film Bridget Jones 2 is going to do well, so you can take a bigger risk at the other end, which was Shaun Of The Dead. It turned out ok because ThunderBirds which was thought to do alright (but didn't work out) & the other two supported it.
Importance Of Release Dates
-Trailer matches target audience (adjusted to country)
-When will the film be released (e.g.Christmas or Valentines)
-Specific release dates to avoid competiting with big-budget, highly awaited movies in the theatres.
*Co-chair persons of WORKING TITLE are Tim Bevan & Eric Fellner
*Bevan founded Working Title in 1984
*BBC NEWS STORY QUOTES (2004) "They have been listed as the most powerful figures in the British Industry"
The Secret of Success
"The working title philosophy has always been to make films for an audience - by that i mean play in a multiplex. We totally believe in this because we know it is the only hope we have of sustaining the UK film industry" -Lucy Guard and Natasha Whaston*Not riche audience - selective
About Working Title
-Made more than 85 films that have grossed over $4 billion worldwide
-6 acadamy awards, 26 BAFTA awards, 4 oscars and prestigious prizes at the games and Berlin International.
-Impressive catalogue of films from a wide range of genres -Notting Hill, Bean, Billy Elliot, Bridget Jones, Nanny Mcphee
-UNDER ACHIEVERS -Wimbledon, ThunderBirds, Captain Corellism
-Blockbusters, Comedies, Punchy Period films, Political dramas, Literacy adaptions, quirky family fare.
-Work with FRESH TALENT such as:
Directors Joe Wright (Pride & Prejudice), Stephen Daldry (Billy Elliot).
-In addition to which is has launched WORKING TITLE 2, a subsidiary for low budget films with an 'independant' films.
Why Link With Universal?
*Being bought by Polygram, which itself, was taken over by UNIVERSAL in 1999 - has been "Liberating" says Bevan."We were now part of a big structure, so we spent much less time on finding the money and much more on developing decent scripts."
*Universal pictures owns 67% stake in the company. Many of its recent films are co-productions with Studio Canal.
*The remaining shares are owned by the company's founders - BBC films and private investors.
*Universal's involvement will vary widely from project to project.
*BEVAN GIVES TWO CONTRASTING EXAMPLES :
-Pride & Prejudice staring Keira Knightley with a budget over $20m.
-The interpreter $80m
Other Info
*They are CLEVER and TACTICAL about film projects
*In 2004 you know that the film Bridget Jones 2 is going to do well, so you can take a bigger risk at the other end, which was Shaun Of The Dead. It turned out ok because ThunderBirds which was thought to do alright (but didn't work out) & the other two supported it.
Importance Of Release Dates
-Trailer matches target audience (adjusted to country)
-When will the film be released (e.g.Christmas or Valentines)
-Specific release dates to avoid competiting with big-budget, highly awaited movies in the theatres.
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