The concept of gaze is one that deals with how an audience views the people presented. For Feminists it can be thought of in 3 ways:
* How men look at women
* How women look at themselves
* How women look at other women
Laura Mulvey quoted that "Film audiences have to view characters from the perspective of a heterosexual male"
The camera lingers on the curves of the female body and events which occur to women are presented largely in the context of a man's reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.
You can see examples of this in films, music videos etc...
One that we looked at was a music video 'She's so lovely' by Scouting for Girls where we analysed what the women and man were wearing and the colours of their clothes. Turned out the girls in the class knew more of the answers...
Marjorie Ferguson (1980s)
Ferguson identified 4 types of facial expressions on the front cover of women magazines
Chocolate Box, Invitational, Super Smiler, Romantic or sexual


Trevor Millum (1990s)
Seductive, Carefree, Practical, Comic, Catalogue

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