How does Calvin Klein represent females in the advert?

From looking at this advert and how you would view it you question
How men look at women.
How women look at themselves.
How women look at other women.
The picture appeals and comes across to people in different ways depending on how they look at it. The picture isn’t giving a clear image of how women are represented because you can judge it in different ways.

The impression we get from a first glance of this advert is that it appeals to men and women and is aimed at both for different reasons. Even though the advert only has a picture of a woman on it and is selling women underwear, it also is selling the underwear to men. Men might see this woman as the ideal women and after capturing the ‘star struck’ men’s attention, the initial idea they from this is ‘I’ll buy that for my wife/partner/girlfriend’ etc.
From a women’s perspective they can look at this advert and could get two opposite impressions. One being that the advert is intimidating and no women could possibly look like that. Secondly, opposing this would be the idea that a women would aspire to look like her so they decide to buy the underwear.
The advert could be portrayed as showing that women are vulnerable OR have the more dominant role (completely opposite). The advert supports both these points. Firstly the woman is very revealing which gives a huge sense of vulnerability and also gives an effect as though she’s selling herself. Her head it turned and tilted slightly back and her eyes are closed. This can come across as sexy or as though she’s pulling back avoiding the camera and closing her eyes slightly to block it out. The advert also has a luring effect to it attracting the opposite sex which supports that women have more control. The turning away from the camera also tells us that she isn’t the focus of the advert so it brings more attention onto the actual product and not the model; which also portrays her as being a strong person and suggests that she is focused on doing her job which is to sell the underwear and does so by bringing the focus onto it. It also gives off mixed signals such as she's 'available' because there's not ring however you get the idea that she's saying 'you want but you can't have'.
The way the woman is positioned could represent how some women look at themselves. It’s a powerful stance so it could be representing that women are strong individuals. However another way to look at this is because she’s pulling away BUT she seems higher than everyone else (low angle shot) it could represent that she doesn’t like being in the lime light. This could represent how women look at themselves as many seem to feel insecure and are ALWAYS able to find a fault in the way they look.
The low angle shot could represent two things. One being that this is the perfect women and other women look up to this picture whilst the perfect woman looks down on them.  This links with the powerful stance of the women, with her legs apart and her hands on her hips. The other being the woman looking down at everyone else because she’s attractive, gets attention so this could suggest that Calvin Klein believe women should look like this. This picture could cause women to ask each other is this how they are meant to look causing women to feel insecure. Another purpose of the low angle shot adds the whole ‘luring’ effect, which sells the underwear to women who want to be/look like her.

Linking the advert with age, you can notice that the way the woman is portrayed in this is the stereotypical representation of mostly all young women. So this advert can’t be greatly criticized for objectifying women as it’s shown throughout a mass amount of media.  So Calvin Klein isn’t representing women in a completely different way at all as this kind of representation is common.